Sales team is the driving force of an organization. The efficiency of the sales team determines the overall growth of the organization as they directly interact with the potential clients, promote products and play a pivotal role in generating revenues.
To help the sales team accomplish this crucial task, organization conducts training programs regularly to enhance their performance, give them performance-based bonus and try to keep them motivated. But is this enough? To expect desired results from the sales team, continuous monitoring of team’s activities is equally important. So, how can the management track daily activities of sales person? Using the latest technology it is now possible to monitor daily activities of the sales staff.
If the sales team is equipped with user-friendly software to record their daily activities, then every layer of management will be aware of the real-time field status. Thus, technology can help in deciding the future course of action to improve sales and marketing strategy.
We have identified the following key areas that need to be automated using the latest technology to help sales team and management work collaboratively and increase overall productivity.